DORSET COLLEGE DUBLIN
Developed as a case study for Dorset College Dublin, this project focuses on the application of design principles to social media content creation.
Location: Dublin, Ireland
Role: Visual Identity, Social Media, Storytelling
Date: 2026
Content Creator and Design
The brief was to design a series of nine Instagram posts that function both individually and as a cohesive set within a unified feed.
Throughout the process, I developed a consistent and recognizable visual identity, balancing consistency with variation to maintain engagement. The color palette was carefully selected to strengthen the overall identity, while typography choices prioritized clarity and personality.
Attention was given to grid composition and layout structure, ensuring each post works independently while contributing to a cohesive visual system when viewed as a whole.
Social Media
I created a short promotional with the goal of presenting the college in an engaging and authentic way.
To achieve this, I visited the college to capture original footage, focusing on the environment, atmosphere, and student experience. In addition to my own recordings, I also incorporated stock footage to complement the narrative and enhance visual storytelling.
The video was edited using Adobe Premiere Pro, where I combined motion graphics, text overlays, and carefully selected music to create a dynamic and cohesive final piece.